If you're a Marvel fan, you're probably already aware of the new Black Panther film that is scheduled to hit theaters February 16, 2018. But if you're also a Lexus driver or longtime Lexus fan, you may also want to check out the movie for another reason. The Black Panther will be driving the first-ever Lexus LC500 coupe as his ride-of-choice.
Brian Bolain, general manager of Lexus marketing said that this product placement is ideal because “Marvel continuously captures audiences through charismatic characters and inspiring stories — the ideal fit for Lexus’ mission to craft amazing, engaging experiences,”. He also mentioned that "the LC’s aggressive styling, high performance and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes and superhuman feats."
Lexus Graphic Novel
Marvel will not only feature Lexus' LC500 in the new Black Panther film, but they also have decided to produce a cool graphic novel as well, which was revealed at Comic Con during July of 2017. If that's not enough, and you're curious to learn more about the 2018 LC, contact us at Dolan Auto Group. And be sure to see the new LC Coupe on the silver screen next February!