In late July of this year, Lexus International invited the public to enter into the Lexus Design Award 2018 competition. Each year since the award's inception in 2013, Lexus has been committed to recognizing the next generation of creators and designers. The competition, like others, has several rounds. Worldwide, thousands of creative people will be considered as candidates for the award Lexus gives out each year. From there, just twelve finalists will be chosen. The work of these twelve people will be introduced to the design community at Milan Design Week 2018, and out of the twelve, one third will be chosen to be mentored by global designers, and given over $25,000.
The Theme of This Years Lexus Design Award - "CO"
This year’s creative theme is "CO-", which means "together in harmony" in Latin. Lexus' recent press release about the design award says “CO-" is an approach that allows the brand to explore its true potential and that of the environment by creating new possibilities through collaboration, coordination and connection". How fitting, given Lexus' commitment to "co-operating" with the design "co-mmunity" via these awards!