Yesterday, Toyota announced that, after 13 years as the youngest brand in the industry, Scion will return to the Toyota family, beginning in August of 2016.
As part of the transition, the tC sports coupe will have one more release before production ends in the fall. The FR-S sports car, iA sedan, and iM five-door hatchback will all be rebadged in August under the Toyota brand.
Toyota established the Scion brand in 2003 as way to explore new products and procedures, and reach a younger demographic. Since its inception, Scion has sold over one million vehicles, with fifty percent going to customers under the age of 35.
“Scion has had some amazing products over the years and our current vehicles are packed with premium features at value prices,” said Andrew Gilleland, Scion vice president. “It’s been a great run and I’m proud that the spirit of Scion will live on through the knowledge and products soon to be available through the Toyota network.”
We welcome Scion customers to Toyota. Beginning in August, Scion’s youth-oriented cars will join the Toyota line-up https://t.co/drWtWb6LCI
— Toyota USA (@Toyota) February 3, 2016